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Our ideal clients are sewer & drain companies with revenues between 500k and 3M/year who want to grow their business, but need help navigating the ever-complex digital landscape.

We have developed a system that consists of 2 tools that plug into a custom website built to rank on Google Maps, Google Organic and Google Local Service Ads.

For those that want to build a strong brand and be a well-known name in their market, we have high quality video packages that leverage the 2nd largest search engine, YouTube.

We’re In The
Trenches
with you

Let's Talk!

ABOUT US

In the Trenches Digital is a joint venture between Efficiency Boss LLC and CT SEO Pro. Suzanne Gromofsky & Will Fitzpatrick met at a mastermind group in February of 2022. They both possess proven track records of success helping home service contractors grow their businesses in the ever-evolving digital marketing space. Their skills perfectly complement one another, and their clients get the benefit of two passionate individuals working together ‘in the trenches’ of the sewer & drain vertical.

Will & Suzanne keep their skill on the cutting edge by attending software conferences, participating in high-level masterminds and taking courses on the latest trends in AI, marketing automation, SEO & Google’s algorithm changes. 

Praise for suzanne

Words can’t explain the appreciation I have for Suzanne and her company Efficiency Boss! We have used Suzanne for a number of years and she goes above and beyond to help her customers! She created an amazing website for my company and we use it on a daily basis! It has definitely increased our business. The time it saves me for communication with my customers is a tremendous help! Customers love contacting us on the chat widget to streamline communication! If you are looking for a company to deal with websites and communication with your customers. SUZANNE and Efficiency Boss is top notch! Feel free to contact me if you have questions how it’s tremendously benefitted my company! Thank you SUZANNE for all your hard work!
Rich / Judd Septic
If you’re looking to jump start your new business or increase visibility in your current and expanding business you’ve found the right company!! I couldn’t be happier with the technology and experience they bring to the table that actually produces results! Why pay thousands for a Digital Marketing company when all they do is take your money and ask for more without the same results. I have been down so many rabbit holes like that until I found Efficiency Boss. I was very weary about it but they were very budget conscious and I put my trust in them and glad I did.
Jason / Google
Being a small business owner with limited tech skills and meeting Suzanne was t he best thing for our company. Suzanne and her team set us up with a new website and messaging service to limit our missed call opportunities. She is super patient with our questions and goes the extra mile making calls to help out with our website content. We are very happy we have her in our corner!!
Frank /  Simply Service

Praise for WILL

I had an exceptional experience with Will! He truly exceeded my expectations in every way. His team is not only incredibly talented but also highly dedicated to achieving results. From the moment I engaged his services, I felt like a valued partner in our marketing efforts. Will’s strategies were spot-on, resulting in significant growth for my business. The communication was seamless, and he always responded to my needs. I highly recommend this company to anyone looking for top-notch marketing services. Five-stars all the way!

Anonymous / Google

I interviewed several SEO companies. Will at CT Pro impressed me so much that upon the conclusion of our meeting, I was sold on his services. Will was well prepared for our meeting. He conducted his research and found several areas where we were performing poorly. His proposed plan made perfect sense to someone who doesn’t know a lot about SEO. In just 7 weeks we surpassed our new lead generation for the past 18 months. I highly recommend Will.
Thomas / Google
Being a small business owner with limited tech skills and meeting Suzanne was t he best thing for our company. Suzanne and her team set us up with a new website and messaging service to limit our missed call opportunities. She is super patient with our questions and goes the extra mile making calls to help out with our website content. We are very happy we have her in our corner!!
Scott /  / Scott’s Treewurk

seo formula

Two Tool System That Easily Doubles Your Leads

We designed a 2 tool system fully integrated with a Word Press website that is in sync with Google’s algorithm. It is easy to use and highly effective. And, for a large segment of our market, this system is enough to double your leads and be more cost effective than the same old products that digital marketers have been pushing for years.

REASONS TO BUY OUR
ADVANCED SEO

major metro

Regional Territory

Above average competition

Aggressive Growth Initiatives

SEE OUR SYSTEM IN ACTION

Geo Dominator App

Contractors often take photos of their work but are too overwhelmed to do anything with them once they get home at night. We provide a simple app that allows you to snap your pics and videos right in the app. We take it from there! We will leverage your unique work photos to satisfy several aspects of the Google algorithm.

You Capture

Use Geo Dominator to capture moments out on a job site.

We Edit & Publish

We curate each moment and publish it to your Google Business Profile.

EFFICIENCY BOSS App

You don’t know what you’re missing when it comes to Google leads! We cater to contractors who are often wearing too many hats to pick up every phone call because they are with clients or on job sites. Our mobile app captures leads you would have otherwise missed. It also automatically follows up with your clients after the job is completed and asks for reviews on Google. Let us help you!

  • Mobile lead assistant
  • Missed call text back
  • Automated review generation

And so much more

Transparent Progress Reporting

Each point on the grid represents how you rank on the Google map if that keyword is searched in the exact location of the pin.  Watch us turn your grid green.  More green equals MORE green! 
Google map ranking for search: “Sewer Line Repair”

September 1st, 2023

December 1st, 2023

Showcase
your expertise
with video

MaxLiner, a notable player in the pipe lining industry, operates on the principles of trenchless technology to revolutionize pipe rehabilitation. Leveraging advanced Cured-In-Place Pipe (CIPP) technology, MaxLiner employs flexible resin-saturated liners made of materials such as felt or fiberglass. These liners are carefully inserted into existing pipes, seamlessly adapting to their contours. Once in place, a curing process takes effect, solidifying the liner and creating a robust inner pipe structure. MaxLiner's innovative approach often involves cutting-edge robotic tools for precision in tasks like reinstating connections and removing excess material. This company is at the forefront of incorporating smart technology for real-time monitoring and customization, ensuring tailored solutions for various pipe specifications and environmental considerations. MaxLiner's commitment to efficiency, sustainability, and technological advancement reflects its pioneering role in reshaping the landscape of pipe lining practices.

MaxLiner, a notable player in the pipe lining industry, operates on the principles of trenchless technology to revolutionize pipe rehabilitation. Leveraging advanced Cured-In-Place Pipe (CIPP) technology, MaxLiner employs flexible resin-saturated liners made of materials such as felt or fiberglass. These liners are carefully inserted into existing pipes, seamlessly adapting to their contours. Once in place, a curing process takes effect, solidifying the liner and creating a robust inner pipe structure. MaxLiner's innovative approach often involves cutting-edge robotic tools for precision in tasks like reinstating connections and removing excess material. This company is at the forefront of incorporating smart technology for real-time monitoring and customization, ensuring tailored solutions for various pipe specifications and environmental considerations. MaxLiner's commitment to efficiency, sustainability, and technological advancement reflects its pioneering role in reshaping the landscape of pipe lining practices.

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YouTube Video VVVNcEVvMjR5bXpRUTJBU1ZEMWo4bkF3LnROWWV6WTRZcl9Z

MaxLiner - Panel Discussion in Atlanta

In The Trenches Digital January 22, 2024 5:36 pm

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JOIN A LEAGUE
OF YOUR PEERS

Being part of a peer group of like-minded entrepreneurs in the Sewer & Drain industry is the fastest way to short-cut growing your business and profits.

  • Join monthly group calls featuring expert guests from the sewer and drain, CIPP and marketing industries.
  • Compete in challenges, win prizes and form relationships that will last a lifetime.

We hope to see you on the leaderboard!

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